Express is mixing fashion with safety for their new collection. They’ve teamed up and partnered up with RADD (Recording artists, Actors and Athletes Against Drunk Driving) to create awareness amongst teens on the dangers of texting while driving. Always a big no-no! The ad campaign features people like Ciara, Jesse McCartney, Scout Taylor-Compton and Brea Grant, who wear the shirts that read: “HIT THE ROAD. TXT L8R.” The collection can be found at Express.com along with their fall merchandise. Friday, July 17, 2009
Express Pulls Ciara, RADD & Others for Safe Driving Campaign
Express is mixing fashion with safety for their new collection. They’ve teamed up and partnered up with RADD (Recording artists, Actors and Athletes Against Drunk Driving) to create awareness amongst teens on the dangers of texting while driving. Always a big no-no! The ad campaign features people like Ciara, Jesse McCartney, Scout Taylor-Compton and Brea Grant, who wear the shirts that read: “HIT THE ROAD. TXT L8R.” The collection can be found at Express.com along with their fall merchandise.