XXL Magazine ask is JAY-Z Bigger Than Hip Hop?

The question, is Jay-Z bigger than Hip-Hop? Wow, its funny because they added Beyonce as if she solidifies his status! --As i chuckle--honestly like 50cent said Jay-Z wasn't no one overseas until he started messing with B. But as far as him being bigger? I personally think he's big in the sense that he knows how to associate and dissociate himself and his brand, with certain things. The answer can go so many ways only because Jay-Z is in a league of his own. Yet he too has dumbed down a lot of music lately. Nothings big or Hip hop about that. And i don't like how they made it seem as if Beyonce is "Another Notch Under the Belt."--even though i think their relationship is a business one, something about it isn't respectful. Just like his line in "Off That" featuring Drake (WHICH IS WHACK), where Jay says "My hoe's so sick, Your new chick can't f*ck with my old B*tch." But hay, if she likes it, I love it! What do you think?