But on Wednesday, Coty executives said they do not intend to name the fragrance after Beyonce's alter-ego -- Sasha Fierce -- and hence it would pose no threat to Abercrombie's product.[source]
Wednesday, September 16, 2009
Beyonce sued by Abercrombie & Fitch over fragrance
My Favorite store...Abercrombie & Fitch, is suing Beyonce and trying to stop the singer from launching a new line of fragrances. The lawsuit was filed on Tuesday and the company claims a fragrance under the singer's "Sasha Fierce" label "poses a likelihood of confusion" with the retailer's own "Fierce" brand.They also feel that such confusion could deprive it of control over a trademark it has used since 2002, and perhaps cost it sales. The lawsuit seeks to halt potential trademark infringement, unfair competition and deceptive trade practices.