
House of Deréon is the higher end line with retail prices ranging from $149.99 to $199.99. The Deréon line skews younger and more inexpensive with prices ranging from $49.99 to $99.99. Tina Knowles has designed custom window treatments and bedding for her home and is quoted as saying that she has been excited about doing a home line since they started House of Deréon. She likes pin-tucking and beading and those details will be present in the line. The House of Deréon began in 2004 and is named for Beyoncé’s grandmother’s maiden name. (Source)
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